Contents

Preface

Chapter One: What's All This Fuss About Getting Attention and Recognition?

Chapter Two: How Unforgettable / Invisible Are You?

Chapter Three: The Twelve Halo Factors

Chapter Four: Unforgettable People

Chapter Five: Who Influenced You?

Chapter Six: Identity

Chapter Seven: Talent

Chapter Eight: Positioning

Chapter Nine: Contribution

Chapter Ten: Communication

Chapter Eleven: Trademarks

Chapter Twelve: Visibility

Chapter Thirteen: Spirit

Chapter Fourteen: History

Chapter Fifteen: Mystery

Chapter Sixteen: Quirks

Chapter Seventeen: Chutzpah

Chapter Eighteen: Strategies to Make Social Contact

Chapter Nineteen: Strategies to Improve Relationships

Chapter Twenty: Strategies to Get Corporate Recognition

Chapter Twenty-One: Strategies to Get Personal Respect

Chapter Twenty-Two: Strategies to Have Fun and Be Remembered

Chapter Twenty-Three: Strategies to Get Attention That Results in Sales

Chapter Twenty-Four: Strategies to Achieve Personal Fame

Chapter Twenty-Five: Strategies to Reverse a Negative Situation

Chapter Twenty-Six: Are You Ready for Your New Status?

Chapter Twenty-Seven: Where Do You Go From Here?

Appendix: Resources